Pink Tax – It Really Costs More To Be Female

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The ‘Pink Tax’ is one that only half the population pay and they may not even know it. If you regularly purchase make-up, body wash or deodorant and are female, then you’ve probably paid it. Sorry to be the barer of bad news.

From deodorants and perfumes to razors and shampoo’s, on average women pay up to 34% more for beauty products we use on a daily basis according to a study by RIFT. The ‘Pink Tax’ is real and it doesn’t look like it’s going away any time soon.

Dubbed the ‘Pink Tax’ due to the fact the majority of the products being pink in colour. But, it doesn’t just apply to beauty products. It also applies to female fashion, services such as dry cleaning and even kids toys! All because they’re marketed towards women. We make less but pay more, doesn’t seem like very sound logic to me.

The most baffling of products to befall the ‘Pink Tax’ has to be tampons and sanitary towels. Considered as “luxury items”, pads and tampons come with a lovely little side of sales tax. I’m not sure about you, but I don’t find periods to be particularly luxurious and I’m pretty sure the majority of women on this planet would agree.

However, over the past few years there’s been a few changes. Alongside the set up of Beauty Banks and other organisations that help women and young girls source adequate sanitary protections, there are some businesses aiming to reduce ‘Pink Tax.’

In 2017 supermarket chain, Tesco announced that they would prepay the tax on sanitary products so their customers didn’t have to. It’s a start to stamping out Pink Tax but we still have a way to go.


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